Attend our January Professional Development meeting with Pamela Calero Wardell, MBA, and delve into Annual Fundraising and how to leverage the power of community partnerships.
Pamela Calero Wardell is a seasoned professional specializing in fostering positive relationships and creative partnerships. With expertise in fundraising, strategic marketing, and team building, she has successfully led two capital campaigns, directed institutional rebrands, and achieved notable growth in subscription ticket sales. As the Executive Director of the Ocala Symphony Orchestra and the Reilly Arts Center, Pamela has consistently driven revenue and ticket sales through strategic marketing, community engagement, and meaningful partnerships. Her achievements include significant increases in sponsorships, grants, and donations, showcasing her ability to attract and retain support for the organizations she leads.
If you have pre-paid, please RSVP by emailing the Ocala Chapter at FPRAOcalaChapter@gmail.com.
Join FPRA for a webinar that will explore the power of developing culturally relevant communication for Hispanic and multicultural audiences – a critical approach that directly impacts business results – with Claudia Machado, senior development and community engagement manager for Mothers Against Drunk Driving Florida and Puerto Rico.
The Hispanic population in the United States is not only rapidly growing but also remarkably diverse, and a one-size-fits-all approach won’t work the way it used to. This webinar will help you gain insights that can elevate your PR strategies and drive success with Hispanic and multicultural audiences.
In this webinar you will learn:
How to move beyond basic translation strategies to capture the essence and emotional resonance of your message, ensuring it strikes a chord with your target audience.
How cultural sensitivity, language diversity and tailored messaging can unlock opportunities for your brand or organization in Florida’s dynamic PR landscape.
Best practices and exploration of real-world case studies that illustrate the transformative potential of a more strategic approach.
You’ll learn:
The components of an award-winning communications plan
How to build trust with community members
What the city did to come in under budget and show ROI
How they executed in a short timeframe
Bonus: How it feels to hold that huge pyramid!
oin the Ocala Chapter of FPRA on Tuesday, Jan. 23, from 12 PM – 1 PM for our January Professional Development Webinar, Keep it 100: Upskilling PR in the AI Era, presented by Michelle Hayes Uhlfelder, CEO and Founder of Cherrytop – a brand new marketing and PR boutique agency.
Step up your PR game with “Keep it 100: Upskilling PR in the AI Era” presented by Cornell University Marketing AI certified expert Michelle Hayes Uhlfelder. This webinar promises to give you a fresh take on AI’s impact on PR as Michelle unpacks a practical toolbox of AI-driven techniques perfect for both AI rookies and seasoned pros. Come ready to learn, innovate, and level up your PR strategies in this tech-savvy age.
oin us for this engaging program to learn the marketing KPIs you need to know! Metrics can be complicated, but they don’t have to be with the tips you’ll learn from Mike Wells, chief marketing officer for GOLDLAW.
Mike is a seasoned marketing executive who is passionate about building dynamic, high-achieving marketing and sales teams, finding gold in analytics and compelling storytelling in content marketing. He specializes in the legal industry. At GOLDLAW, Mike oversees a large in-house marketing team and the firm’s intake call center. He is part of the firm’s five-member executive team and works closely with leadership to align marketing and sales strategies with the firm’s mission and core values.
A proud former “ink-stained wretch,” Mike was a newspaper journalist before transitioning to legal marketing in 2008. His articles appeared in major metropolitan newspapers and national magazines. His reporting career also included stints as a SiriusXM Radio reporter and as a guest commentator on national cable news networks.
The Southwest Florida Chapter of the Florida Public Relations Association (FPRA) brings its annual one-day professional development seminar to Florida SouthWestern State College. This year’s event, “Mastering the Art of Storytelling & Crisis Communication” will including presentations and workshops on effective storytelling, engaging the media to enhance your organizations reach, and how to deal with unexpected events that impact your business and audiences.
PR University showcases industry-leading professionals in business, education, healthcare, media and more, all sharing best practices, takeaways, and case studies on how to use your brands story to engage, educate, and entertain.
Open to the public, this event provides seasoned and young professionals, business owners, and anyone who communicates their brand story to any audience with real-world tools and techniques they can use in their daily work.
PR University offers valuable education, professional development, and networking opportunities with presentations from a lineup of dynamic speakers.
2023 Presentations:
Crisis Communications Round Table with Holly Smith, Public Affairs Administrator, Volusia County Tax Collector and adjunct professor, Emergency Management Institute
Stories2Share and Narrative Storytelling with Sean Martinelli, Murrow Award-winning NBC2 reporter
Once More, With Feeling – Effective Storytelling Through Video for Engagement and audience retention with St. Matthew’s House’s Tommy Short and Joe Loverde
Using Storytelling and Data to Boost Your Campaigns with Arthrex, Inc. campaign management team Heather Doane, APR, CPRC, and Mindy Hollister
A Fireside Chat with Arlyn Knox, Chief Marketing Officer at Redwood Logistics
Who Should Attend?
PR, communications and marketing leaders looking for actionable takeaways to improve their brand storytelling and crisis communications response
New communications professionals who want to learn best practices for telling their brand’s stories
APRs looking to gain continuing education credits toward their APR renewal
Join CWC-FPRA’s virtual webinar with Liv Hung, Marketing & Communications Consultant, as she walks through the landscape of AI and its role with communicators.
Liv Hung is a Marketing & Communications Consultant, currently serving as the Senior Strategic Public Relations Consultant & Account Manager for Coldwater Communications. A Swiss Army Knife of marketing and communications, Liv has accumulated a wide range of industry experience since 2004. She consults at Coldwater Communications as a Senior Strategic PR Consultant where she is a trusted advisor on reputation management, stakeholder relations, crisis management, data analytics, AI, and media relations. Liv is completing a Master of Communication Management at McMaster University where her research interests are in the intersection of artificial intelligence and corporate reputation, consumer trust, leadership, and ethics.
Attend our February Professional Development meeting with Patricia Vernon, APR, CPRC, UXC, and delve into the power of User Experience (UX) in Public Relations.
Patricia, a seasoned professional with over 20 years of experience in public relations, marketing, and UX design, excels in meeting clients where they are, offering a spectrum of services, from email marketing to strategic communications campaigns, with a primary focus on UX considerations. With a rich background in industries such as commercial construction, healthcare, insurance, higher education, and fine arts, Patricia brings extensive expertise in developing and implementing integrated PR, marketing, and UX strategies aligned with business goals. Accredited with APR and CPRC credentials, Patricia is also certified in user experience (UXC), demonstrating her depth of knowledge in digital marketing and communications. Join us to explore the intersection of UX design and public relations strategies with Patricia!
A hot buffet lunch will be served starting at 11:30 a.m., followed by chapter updates at 11:45 a.m. The one-hour program, “Exploring UX Considerations in Public Relations Plans,” begins promptly at noon.
We will be meeting at Taylor College (2531 E. Silver Springs Blvd., Ocala, FL 34470).
*Hot buffet lunch will be served. If you have any dietary restrictions, please let us know as soon as possible.
Join us VIRTUALLY on Thursday, February 15 for a presentation on “How Brand Campaigns Can Authentically Reach + Support Diverse Audiences” with Jarryd Boyd, Director of Brand Communications at Hinge, Global Dating App, & a Pensacola Native!
PRA’s Golden Image Awards are a great way to get noticed for the hard work you and/or your team have put into a project. Golden Image Awards recognizes the best in research, strategy, implementation, and execution in the public relations profession. Join us on Tuesday, Feb. 27, from noon-1 p.m. virtually as we talk about the awards and what type of projects you should enter. This is the first of two workshops to help communications professionals learn more about the awards and the nuts and bolts of putting your entry together.
The Florida Public Relations Association Lake County Chapter presents Going Viral with Vegas!
Join us for an exciting online Q&A session on Feb. 28 as we spend time with the Office of Communications team for the City of Las Vegas and learn more about their award winning strategies and tactics for social media. Come prepared with questions for this great opportunity to learn!
The team at the City of Las Vegas has been part of the government social media space since the beginning. The team is creative, dedicated and always ready to tackle new platforms (and was one of the first agencies to hop on Snapchat, Twitter Spaces, Instagram Reels and TikTok!). The team is diverse, hard-working and stands out in the socialgov space.
Dive into the world of seamless event execution with our February webinar on tech-driven event excellence! Join us as we unravel the strategies and best practices that leverage cutting-edge tech platforms to orchestrate flawless events. From registration to post-event analytics, discover how to harness the power of technology for efficient planning, enhanced participant experiences and overall event success. If you’re eager to elevate your event game through tech innovation, this session is your gateway to mastering the art of seamless event execution. Don’t miss the chance to revolutionize your events with the latest in tech-driven strategies!
During this session, we will walk you through the new submission process for our esteemed Golden Image Awards. While the rubric and categories remain unchanged, we have revamped the submission process to make it more efficient and user-friendly for both entrants and judges alike.
We understand that change can sometimes be challenging but we are confident that these updates will ultimately enhance the overall experience for everyone involved. Your continued support and participation are invaluable to us, and we look forward to embarking on this exciting new chapter together.
New members from all chapters are invited to attend a new member orientation starting at 6 p.m. ET on Wednesday, March 13, to learn more about the association and how to make the most of your membership.
Not a new member, but are interested? You are invited too.
Register today at https://us06web.zoom.us/j/83913886691
he FPRA Golden Image Awards recognize the best in research, strategy, implementation and execution in the public relations profession. In this workshop learn how to put together the two-page summary, which accounts for 70% of your score. Information provided will give you some tips and tricks for putting together an award-winning entry. This is the second of two workshops to help communications professionals learn more about the awards and the nuts and bolts of putting your entry together.
Join the South Florida Chapter next Thursday March 14th for a virtual lunch and learn presented by Roy Reid, APR, CPRC, MCPC
Let’s explore the essence of branding! I’ll cover the key aspects of branding like your personality—your values, purpose, and culture—and dive into the fun side with logos, colors, fonts, and style. Ever wonder if your brand’s look matches its vibe? We’ll help you figure that out and explore if it’s time for a tweak or a total makeover.
Farmers, Trolls and Poison Worms: Safeguarding Reputation Against AI Evildoers
We’ve all seen the webinars and blog posts warning of the dangers artificial intelligence poses for our organizations and clients. But risks, like inadvertently infringing copyrights, exposing sensitive business information, and reinforcing harmful social biases, are just the tip of the iceberg.
There’s a whole other side of AI communicators—a dark and treacherous side—where opportunistic schemers, scammers, conspiracy theorists, and even foreign governments are using large language models and other AI tools to spread disinformation and hate, sow political and social discord and destroy reputations and brands. Learn about the dangers of “malicious AI” and what you need to know to protect your business, reputation, and relationships, and those of your clients, from harm.
FPRA Orlando is hosting a series of virtual (and free!) APR workshop sessions. Join us for our next session on Monday, March 25, from 12-1 p.m. as Ali Beemer, APR discusses research and planning, two key elements of the APR panel presentation and exam.
Presented by Lindsay Hudock, APR, CPRC
12 to 1 p.m. ET
Tuesday, March 26, 2024
The highly coveted Golden Image Awards recognize outstanding public relations programs throughout Florida. In its 67-year history, this annual awards competition has become a standard of excellence as winners demonstrate the best-of-the-best in PR innovation, strategy, planning and execution. This year’s competition will debut exciting changes centered around you: the participant. The FPRA Executive Committee undertook an extensive research effort to better understand our member’s experience with Golden Image. As a result, strategic changes were made to ensure the program continues to recognize and honor the exemplary work YOU’RE doing in the field. In this webinar, we’ll introduce you to the new online submission form, walk you through the submission process, review key elements of the judging rubric and share tips for creating a strong entry.
In August, the 67th Golden Image Gala will celebrate all that glitters in Public Relations. Whether its killer strategy, remarkable research, impeccable execution or phenomenal creativity, the Golden Image competition is your chance to be recognized by your peers for the exemplary work you’ve done in the field. By tuning into this webinar, you’ll be one step closer to holding that Golden Image pyramid on stage in August.
Join the Treasure Coast Chapter of the Florida Public Relations Association for a special lunch and learn webinar on Friday, April 5! We are excited to welcome FPRA VP of Golden Image Lindsay Hudock, APR, CPRC, who will explore the new changes for the Golden Image Awards this year.
This year’s competition will debut exciting changes centered around you: the participant. The FPRA Executive Committee undertook an extensive research project to understand the Golden Image experience more fully. As a result, strategic changes were made to ensure the program continues to recognize and honor the exemplary work YOU’RE doing in the field. In this webinar, we’ll introduce you to the new online submission form, walk you through the submission process, review some key elements of the judging rubric, and share tips for creating a killer entry.
You must be a current member of the FPRA Capital Chapter to attend this free event. Please RSVP using the link.
Grab a cup of coffee and join us for a virtual morning session as we delve into a collaborative discussion between the Southwest Florida chapter and the Capital chapter.
This informative session will provide valuable insights into the brand new Image Award submission process.
Learn how to prepare, navigate and conquer your Golden Image Award entries! Hear from Lindsay Hudock, APR, CPR State Executive Committee VP of Golden Image, Southwest Florida Chapters, Holly Boldrin, APR, CPRC from Priority Marketing, and FPRA Capital Chapter‘s, Drew Piers, APR, CPRC from Sachs Media!
The Florida Public Relations Association Lake County Chapter presents Declutter Your Digital Life!
Join us for an exciting online session on April 17 and get top tips to increase your productivity and peacefulness. Stop the email scavenger hunts. Cease the mindless social media scrolling. Get your files and photos in order. Manage virtual meetings and messaging with ease. Reclaim time and peace of mind.
Virtual Networking begins at 11:45 a.m.
Virtual Session begins at 12:00 p.m.
FREE for FPRA Members. $10 for non members.
Register at https://www.eventbrite.com/e/fpra-lake-declutter-your-digital-life-tickets-866807924837
Our April Virtual Membership Coffee Mixer takes place on Wednesday, April 24 at 8:30 a.m. Look for the link on our members-only Facebook page – we hope you’ll join us!
Unlocking Your PR Potential: SCFPRA Power Hour Lunch N’ Learn Webinar Series
Elevate your PR skills and knowledge with the FREE 5-week SCFPRA Power Hour webinar series! Join us for insightful lunch-and-learn sessions where you will have the opportunity to sharpen your PR expertise, network with fellow professionals and learn more about how to advance your career within FPRA. Each webinar will delve into a valuable FPRA topic, featuring guest speakers from the FPRA State Executive Committee.
Free for all attendees! Register today and take your PR potential to the next level!
April 24 – Accreditation Unlocked: Gain insights into the FPRA Accreditation process and its significance in the PR industry.
Hear from a panel of accredited professionals and our guest speaker, FPRA State VP of Credentialing, Kevin Christian, APR, CPRC
Register here: https://lp.constantcontactpages.com/ev/reg/phn4b8m
Join FPRA for a webinar on Thursday, April 25, from noon- 1 p.m. EST as we talk about the accreditation in public relations credential.
The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, principles and more. Discover what’s behind APR, what it means, how it changes things and why it truly makes a difference for PRofessionals. Join Kevin Christian, APR, CPRC, Vice President of credentialing for FPRA for an interactive presentation that will open your eyes to APR and what it can do for you.
Join us for a day of inspiration and learning at the 2024 FPRA Ocala Chapter’s COMMference!
This event is tailored for communicators, bringing together public relations professionals, marketers, videographers, and other communication experts.
Key Highlights:
Insightful Sessions: Gain valuable insights into best practices and strategies to tackle communication challenges in today’s dynamic landscape.
Networking Opportunities: Connect with like-minded professionals and expand your network within the communication industry.
Expert Speakers: Learn from experienced speakers who have excelled in their respective fields, sharing their knowledge and expertise.
Keynote Speaker: Sarah Schreiber: Join us for an exclusive keynote session with Sarah Schreiber, the WWE community ambassador. Explore the world of communication through the lens of one of the most dynamic industries.
Unlocking Your PR Potential: SCFPRA Power Hour Lunch N’ Learn Webinar Series!
Elevate your PR skills and knowledge with the FREE 5-week SCFPRA Power Hour webinar series! Join us for insightful lunch-and-learn sessions where you will have the opportunity to sharpen your PR expertise, network with fellow professionals and learn more about how to advance your career within FPRA. Each webinar will delve into a valuable FPRA topic, featuring guest speakers from the FPRA State Executive Committee.
Free for all attendees! Register today and take your PR potential to the next level!
May 1 – LeadershipFPRA Unlocked: Explore this program designed to cultivate the next generation of PR leaders.
Hear from a panel of local LeadershipFPRA graduates and our guest speaker, FPRA State LeadershipFPRA Chair, Samantha Senger, APR, CPRC
Register here: https://lp.constantcontactpages.com/ev/reg/75ftsm6
Procrastinators, unite! Join us for a Golden Image Awards cram session. Whether you’re racing to put the final touches on your submission or haven’t even started yet (we won’t judge), this is the place to be. Gather with fellow CWC members to exchange feedback, swap ideas, and indulge in some much-needed coffee and treats. We understand the daunting task of crafting the perfect submission, but fear not – we’ve got your back every step of the way. Let’s turn those last-minute jitters into award-winning brilliance together!
Important Dates:
Early Bird Deadline: May 7, 2024 at 11:59 p.m. ET
Final Deadline: May 14, 2024 at 11:59 p.m. ET
Winners Notified: June 19-21, 2024
Golden Image Awards Gala: August 6, 2024 at the Grand Hyatt Tampa Bay
Our host will be Diana Delgado Garcia from the South Florida Chapter!
Join Lauren Helm, APR, CPRC, for a virtual informational session on the Certified Public Relations Counselor (CPRC) examination process. Participants can expect to learn more about the CPRC examination process, determine exam readiness, and be presented with an example prompt exam question.
Register
This session is free. Please RSVP using the form below. Prior to the event, you will be emailed a link to access the Zoom meeting.
Join us for an insightful lunch-and-learn session on May 8th from 12:00 – 1:00 pm to learn more about the Golden Image Awards. In this webinar led by FPRA State VP of Golden Image, Lindsay Hudock, APR, CPRC., we’ll introduce you to the new online submission form, walk you through the submission process, review key elements of the judging rubric and share tips for creating a killer entry. Free for all attendees! Register today and take your PR potential to the next level!
Join FPRA for a webinar on Tuesday, May 21, from noon- 1 p.m. EST as we talk about building your brand, presented by Alayna Curry, APR, Space Florida’s director of public relations.
We are rapidly entering a new era in the space industry that extends beyond just exploration to include tourism and commercial ventures. As the state’s aerospace finance and development authority, Space Florida is tasked with building out the space ecosystem to support a booming industry that is expected to be valued at $1 trillion in the next 5-10 years. Join us as we discuss how the industry is evolving and why Space Florida is unveiling a new brand and strategy to enhance Florida’s status as the space capital of the world.
Join us next week for a deep drive into AI!🌐
If you are a PR professional who is responsible for crisis communications or handling reputation-related issues online, especially when information (or misinformation) goes viral, this is a webinar you don’t want to miss!
Explore ways to spot misinformation, how to assess threats (is it chatter that we should monitor or something bigger?), and how to craft an effective and timely response with Rebecca Emery, APR, founder and AI marketing advisor of Seacoast AI.
FREE for FPRA members | $10 for Guest
Guest can register here: https://lnkd.in/eeT9w52s
FPRA members: Email us at southfloridafpra@gmail.com for a promo code
The FPRA Capital Chapter APR Boot Camp is a two-day intensive workshop that assists candidates with completing the APR Questionnaire, preparing their Panel Presentation, and receiving in-depth feedback through a group mock exam exercise.
This course is designed for busy professionals whose schedules don’t permit extensive preparation; however, it is highly encouraged that candidates have a thorough knowledge of the APR Study Guide as this course is not for those just beginning their APR journey. Participation is limited to six (6) individuals. Refreshments and lunch will be provided.
At the conclusion of the course, candidates will be better positioned to advance the panel presentation, have an in-depth understanding of how to align their study efforts with the written examination and be confident in their examination approach to achieve accreditation. Candidates will be responsible for requesting to sit for the examination process with their Chapter’s Director of Credentialing.
RSVP Deadline: May 24, 2024 at 5:00 p.m.
The Florida Public Relations Association Lake County Chapter presents Ignite Your Brand with Community Engagement: Unveiling the 10 Secrets to Success with Chris Gent, APR, CPRC.
Join us for an exciting webinar on June 19 as we delve into the world of community engagement for businesses and organizations. Discover the secrets to boosting your brand and building strong, positive relationships with the people who impact your business.
Community engagement is not just critical; it’s essential. Whether you have projects that impact the community, products used by the community, or simply want to make community engagement a core part of your brand identity, this webinar is a must-attend.
During this webinar, you will:
1. Learn easy and practical strategies to build authentic audience connections.
2. Discover the power of trust and how to establish it through honesty and transparency.
3. Uncover the secrets to keeping community engagement fun and engaging.
Don’t miss out on this opportunity to revolutionize your brand’s community engagement. Register now and unlock the potential of your business!
Virtual Networking begins at 11:45 a.m.
Webinar begins at 12:00 p.m.
During this presentation “Why Heart-Centered Marketing Matters,” you’ll learn how to forge deeper connections with your audience by integrating empathy and authenticity into your communications and marketing strategies. We will also explore real-world examples of successful heart-centered campaigns that have boosted brand loyalty and customer engagement.
Our presenter Deborah (Debby) Kevin is the founder and chief inspiration officer of Highlander Press. Debby loves helping change-makers tap into and share their stories of healing and truth. She’s guided hundreds of authors to craft and publish impactful books. Debby holds a master’s degree in publishing from Western Colorado University and graduated from Stanford University’s Novel Writing program. She’s the host of the STORYTELLHER podcast, where she’s elevating women’s voices, one story at a time.
*The Zoom meeting link will be emailed to registrants the morning of the event.
Join us at Springhill Church, located at 120 SE Williston Rd on Thursday, June 27 at 8:30 a.m. for our annual Professional Development Symposium!
SPEAKERS:
Gabrielle Massari, MSM, UF Health
Roy W. Reid, APR, CPRC
La’Kendra Garrison, Integrity Orchid Consulting